Judging will be conducted by creative leaders who have proved themselves on the global creative awards stage and are shining in their respective careers overseas. 

This is their chance to help us raise our creative bar in Malaysia, while having a keen understanding our market’s nuances and culture. 

The judging criteria is two-fold:

Uniqueness of Idea

(standout, breakthrough, radical)

Relevance of Idea

(problem-solving, brand expanding)

Qualifying Round Judges:

Ted Lim

Jury President
Regional Chief Creative Officer,
Dentsu Aegis Network APAC

Gigi Lee

Chief Creative Officer,
TBWA Group Malaysia

Emir Shafri

Executive Creative Director

Joe Pullos

Festival Director,
Spikes Asia

VJ Anand

Senior VP of Creative,

Chai Hui Fung

Regional Marketing Director,
Nando’s Chickenland Malaysia Sdn Bhd

Schrene Goh

Head of Marketing,
POS Malaysia Berhad

Eugene Lee

Director of Marketing,
McDonald Malaysia

Graham Kelly

Final Round - Live Presentations:

  • Finalists will be selected by a group of global judges and notified by Sledgehammer (M) Communications Sdn Bhd.
  • The Organisers will notify finalists on or about May 2019.
  • Finalist will be disqualified and Sledgehammer Communications (M) Sdn Bhd may replace with the next leading scorer if a Finalist does not respond within 24 hours of first notification attempt.
  • Shortlisted ideas have to be presented to the actual Brand Team and management at their offices in person by the finalists.
  • Arrangements and costs for this will be made by Sledgehammer Communications (M) Sdn Bhd and finalists are required to be timely in their attendance and presentations or risk disqualification.
  • Briefings for Final Round presentations will be made at a later date.

Enter now!
How OOH will get you to Spikes Asia!